Smart Growth: How to Market Your Plastic Surgery Practice the Right Way Thursday, October 15 Thu, Oct 15 1:30-3:00 p.m. CDT
Effective marketing in plastic surgery requires more than visibility. This session explores best practices for building a strong, trustworthy brand while driving sustainable patient growth. Attendees will learn how to align digital marketing, referrals, content creation, and patient experience into a cohesive strategy that reflects their values, differentiates their practice, and delivers measurable results without compromising professionalism or patient trust.
Upon completion of this learning activity, participants should be able to:
Identify core components of an effective plastic surgery marketing strategy
Evaluate digital marketing channels including websites, social media, and paid advertising
Align branding and messaging with practice values and target patient demographics
Measure marketing performance using meaningful metrics and return on investment
Implement ethical and compliant marketing practices that build long-term patient trust
Accreditation: The American Society of Plastic Surgeons® (ASPS) is accredited by the Accreditation Council for Continuing Education to provide continuing medical education for physicians.
Designation: The ASPS designates this live activity for a maximum of 1.5 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
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