Digital Presence, Professional Impact: Social Media Strategies for the Modern Plastic Surgeon Saturday, October 11 Sat, Oct 11 2:00-3:30 p.m. CDT
In today’s digital landscape, a strategic and authentic social media presence is no longer optional—it is essential for patient engagement, brand development, and professional credibility. This session explores the role of digital platforms in shaping the reputation and reach of modern plastic surgeons. Attendees will gain insights into content strategy, platform selection, audience targeting, and risk mitigation, with emphasis on professionalism, ethical boundaries, and compliance with advertising regulations. Real-world examples will illustrate how to leverage social media effectively to support practice growth and patient education.
Upon completion of this learning activity, participants should be able to:
- Develop a professional and compliant social media strategy tailored to their plastic surgery practice.
- Differentiate between personal, promotional, and educational content to maintain credibility and ethical standards online.
- Implement best practices for engaging current and prospective patients across digital platforms while mitigating legal and reputational risks.
Accreditation: The American Society of Plastic Surgeons® (ASPS) is accredited by the Accreditation Council for Continuing Education to provide continuing medical education for physicians.
Designation: The ASPS designates this live activity for a maximum of 1.5 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
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