Marketing: Ethics, Pitfalls and New Practices Thursday, October 9 Thu, Oct 9 1:30-3:00 p.m. CDT
In an era of rapidly evolving digital platforms and patient expectations, marketing in plastic surgery requires a thoughtful, strategic, and ethically grounded approach. This session provides guidance on how to attract and engage the right patients using current technologies and marketing trends, while upholding professional standards and authenticity. Participants will examine real-world case studies and learn how to navigate common pitfalls in healthcare marketing with integrity and effectiveness.
Upon completion of this learning activity, participants should be able to:
- Apply ethical principles to marketing strategies tailored to aesthetic and reconstructive plastic surgery practices.
- Recognize common pitfalls and compliance challenges in practice marketing and formulate approaches to avoid them.
- Assess emerging digital marketing trends and technologies relevant to patient engagement and practice growth in 2025.
Accreditation: The American Society of Plastic Surgeons® (ASPS) is accredited by the Accreditation Council for Continuing Education to provide continuing medical education for physicians.
Designation: The ASPS designates this live activity for a maximum of 1.5 AMA PRA Category 1 Credit™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.
For hearing assistance in live sessions, please download the app "Live Transcribe" or visit Registration for additional help.