Chest Out, Practice Up: The Smart Way to Attract Male Patients Thursday, October 9 Thu, Oct 9 1:30-3:00 p.m. CDT

The management of male gynecomastia requires a tailored approach that integrates anatomical understanding, psychological sensitivity, and modern surgical techniques. This session will highlight the key clinical and emotional considerations unique to male patients, with a focus on optimizing the consultation experience and surgical planning. Faculty will review the latest techniques in liposuction, glandular excision, and skin tightening, as well as strategies to reduce complications and improve contour outcomes. Beyond the operating room, the session will explore marketing tactics, branding strategies, and workflow modifications to better engage male patients and create a more inclusive environment within aesthetic practices traditionally geared toward female clientele.

Upon completion of this learning activity, participants should be able to:

1. Identify anatomical and psychological factors unique to male gynecomastia patients that influence consultation quality and surgical planning.
2. Describe contemporary surgical techniques for gynecomastia correction, including liposuction methods, gland excision, and skin management using advanced technologies.
3. Develop criteria for patient selection and protocols for preoperative planning to optimize outcomes and reduce complications in male chest surgery.
4. Formulate effective marketing and practice development strategies to attract and retain male aesthetic patients, including tailored messaging and branding.
5. Incorporate patient experience enhancements and workflow adjustments to support a male-friendly atmosphere within a female-oriented practice.